The future of a company, either a vision short, medium or long term, is expected to meet the expected results and position where you plan to go.
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Many well-known companies have already shown interest in the field of virtual reality (or Virtual Reality "VR"), firms such as HTC with its HTC Vive or Facaebook, with its Oculus Rift, and of course, there is the case Playstation most current VR, and other cases.
Several companies of great importance that have already opted for a design of a helmet / visor virtual reality, but what about Apple, a company like this surprised you have not yet proven their ability to design a competent product to other brands . This is answered in an interview with the current CEO of Apple, Tim Cook.
Mr. Cook talks about augmented reality (or Augmented Reality "AR") with special appreciation, even on virtual reality in which sees wide use but which must reference saying that "there is no substitute for human contact, and one wants that technology encourages that. ". Apple see that in the future is RA, this being possessed of a broad technological utility.
Cases like Google and Microsoft are examples of the possibilities of augmented reality and mixed reality, being the cases of Google Glasses and what is planned to reach with the Microsoft HoloLens. ambitious projects where they play with augmented reality without you away (altogether) of the reality around you. Other cases like Pokémon Go, Niantic Lab and Nintendo, its immense popularity to bring to reality the Pokémon of our childhood with AR technology, this has become the most anticipated and popular game that has seen this year.
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And in previous weeks, in an interview with Tim Cook, he said that this had augmented reality seems more interesting than virtual reality.
Strong indications pointing from some time ago Apple tilt toward RA. If as in 2013, when Apple acquired PrimeSense, company behind the development of Kinect of Microsoft; German company augmented reality technology development, Metaio, was also acquired by Apple in 2015; as Faceshift, company behind the technology used for motion capture used in Star Wars. In addition, Apple had this year, with his team including a researcher in the division of Oculus (Facebook) and an engineer of Magic Leap, these are the cases of Yury Petrov and Zeyu Li.
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Also, the company has already registered patents regarding lenses with sensors to locate the iPhone with a screen, but not known to have done so with respect to this project, so far known only by its patents.
The company Big Apple is famous for many of its innovative projects, now it's innovate, whether in the area of AR or VR, with a new product that makes competition against giants have set foot in these fields but knowing Apple, until you bring out that something in which they are working there to criticize their ability to do so.